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Serving Las Vegas since 1991

Una Historia Bonita


In 1991, Michoacán natives Jaime and Sylvia Martinez started La Bonita as a simple meat market on the corner of Stewart and Eastern Ave.


The Martinez Family moved in the 1970s from a small town of 2,000 in the southern Mexican state of Michoacan to Los Angeles California. After more than a decade working in hospitality, Jamie and Sylvia came to Las Vegas, where they tapped into their family roots.

Raised on a ranch where his father owned livestock, Jamie opened a meat market to serve the Valley’s growing Hispanic population.


He named it after his father’s favorite milking cow in Michoacán, which had light brown-colored polka dots. The name La Bonita in Spanish translates to “the beautiful one.”

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